In 1969 Superior acquired Beerco, located in Fostoria, Ohio, from Vern Hanson. The distributorship had been in operation since Prohibition. The Anheuser-Busch brands in Hancock, Seneca, Wyandot, and lower Wood counties were added to the Superior portfolio and sales expanded through the next 3 decades. During this time of growth, the company diversified into other industries as well as added other brands from Adolph Coors, Stroh, and imports from Mexico (Corona) and Canada (Labatt).
The company continued to grow with the May 2009 acquisition of the Anheuser-Busch and Crown franchises of City Beverage in Defiance, Ohio. It continues to operate independently and maintains its local presence/identity in Defiance. City Beverage sells its quality portfolio of brands in all or portions of 6 counties in Northwest Ohio.
In November of 2011 Beerco and City Beverage were proud to add the Yuengling family of brands to their already premier and industry leading stable of brands. Today the combined companies sell over 3 million cases of beer in all or portions of 11 counties through over 850 fine retail customers. The companies represent supplier partners from Anheuser-Busch InBev, Yuengling, Pabst, North American Breweries (Labatt & Genesee), Crown Imports (Corona & Modelo), Monster Energy, Craft Brew Alliance (Red Hook, Widmer, & Kona), O’Fallon Brewery, Summit Brewing Company, and Rochester Mills Brewing Co.
We continue to strive to be the first choice of our retail partners and consumers everyday through superior customer service and a portfolio of the best beers in the world!